Great news for Crystal Pepsi lovers of the world (all six of you)! There is a new DIY home-soda maker company that allows you to turn your tap water into almost any carbonated beverage imaginable. Is it too soon to start Christmas shopping?
WHEN NIKE executive Daniel Birnbaum became CEO of the sleepy 104-year-old SodaStream International in 2007, his kids were less than thrilled. “My 12-year-old was in tears. Nike was part of his identity,” says Birnbaum, a Queens, New York, native. “Here I was going to this company that people did not know existed, and it was not exactly the most proud place to work.” Birnbaum has since transformed the “aerating liquid apparatus” company into a sexy soda-maker brand taking over granite countertops across the globe. After a year in which the Israel-based company surpassed $150 million in revenue, gained distribution in 4,000 U.S. retail stores, and had a hot IPO, Fast Company talked to Birnbaum about saving energy, why Coke and Pepsi should be nervous, and actress Tori Spelling’s (water) drinking problem.
(Source: fastcompany)
Great news for Crystal Pepsi lovers of the world (all six of you)! There is a new DIY home-soda maker company that allows you to turn your tap water into almost any carbonated beverage imaginable. Is it too soon to start Christmas shopping?
WHEN NIKE executive Daniel Birnbaum became CEO of the sleepy 104-year-old SodaStream International in 2007, his kids were less than thrilled. “My 12-year-old was in tears. Nike was part of his identity,” says Birnbaum, a Queens, New York, native. “Here I was going to this company that people did not know existed, and it was not exactly the most proud place to work.” Birnbaum has since transformed the “aerating liquid apparatus” company into a sexy soda-maker brand taking over granite countertops across the globe. After a year in which the Israel-based company surpassed $150 million in revenue, gained distribution in 4,000 U.S. retail stores, and had a hot IPO, Fast Company talked to Birnbaum about saving energy, why Coke and Pepsi should be nervous, and actress Tori Spelling’s (water) drinking problem.
(Source: fastcompany)
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bluepixelheart reblogged this from fastcompany and added:
I GOT ONE TODAY! CARBONATE ALL THE THINGS!
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bluepixelheart liked this
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sadhealth reblogged this from fastcompany
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rachelhastwohouses reblogged this from fastcompany and added:
are now mine for all times.
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harleighfuckingjones reblogged this from fastcompany
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punkysbrain reblogged this from lodeman and added:
:o @thecinemasnob theres still hope for crystal pepsi!
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turtlesocks reblogged this from lodeman and added:
QUICK, SOMEONE TELL CINEMA SNOB! This + discovering that Not See Kola is Crystal Pepsi would make this the best week of...
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lodeman reblogged this from fastcompany and added:
You know what this means??? WE CAN MAKE CRYSTAL PEPSI!!!!
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watchwaitpray reblogged this from fastcompany and added:
We saw this in Hobbes, High Street! :) We actually got...free demo.. and tasting too! :)...
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